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Peter Sorenson
Author
Event Production And Design
Technical Marketing - Sales - Business Development
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Leaning out onto the edge of what is achievable strongly influences my passions to deliver value.
Bang on the bow of any ship with a hammer. You'll hear the ring a football field away at the stern.
How each individual contributes and interacts in accomplishing team goals
is the critical difference when successfully navigating the ship across challenging waters.
I believe in accomplishing missions with kindness, clarity and relentless persistence of the goal.
I prefer to employ the Functional Specification method of managing project deliverables.
Applying old school HP style of MBO/MBWA/MBCI methods when managing individuals
and the Hoshin method of managing multiple strategic teams.
Accomplishments
Please Click On Each Logo Below To Display Achievements In Detail
experience TimelinE
The privilege of my career has been enjoying the craft of developing successful value chains that well-service stakeholder needs.
Team efforts driving towards focused deliverables, when carefully matched to human needs, help make real life come out better.
2015-2025
Bliss Development
Chief Executive Officer | Founder
Defined tested and developed a unique product mix of essential oils products. Developed full branding set.Established distribution channels, pricing go-to-market.
2016-2025
Credit iQ
Chief Technology Officer
Comprehensively refreshed all company IT systems: Developed numerous sales automations with all lead-gen touch-points heat-mapped directly to prospect and client contact records.
2014-2025
The Gentleman's Almanac
Author | Founder
Passion project to give back a little. Live event and online workshop series with the goal of enhancing the integrity of men's relationships within American culture.
2013-2015
Premier Genamerica
National Channel Sales Manager
Developed, sourced, priced, qualified and launched eleven new LFP media products to reseller channels. Created robust retail MARCOM. Established CRM.
2003-2014
Venue Genius
Chief Executive Officer | Founder
Developed and funded an enterprise SaaS for event management with 360,000 lines of rock-solid code. Rebranded as modernlifestyle.co, now the dominant CRM within a major event production market.
2002-2012
Epson America
Regional Channel Sales Manager | US West
Attained 10% worldwide Epson LFP sales. Responsible $350K/YR discretionary market dev budget. Maximized growth via channel management, reseller development.
1997-2025
Bliss Events
General Manager | Founder
Produced hundreds of well-known high-end events, establishing iconic brands, successful event production and promotion models, creating high-loyalty attendee sub-cultures.
1983-2001
Hewlett-Packard
Regional Channel Sales Manager | US West
Personally negotiated the largest commercial purchase contract in the history of Hewlett-Packard.
Top Sales Rep in the world (all disciplines) with Hewlett-Packard for one year. Top three for two years.
1979- 1982
Golden Gate University
BA Management | BS Political Science
Editor University Newspaper. Student Association President. Yacht Club Founder
CONTACT
Please feel free to reach out to me, trusting that my skills will bring value to the success of your team.
702.371.5856