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Peter Sorenson
Technical Marketing - Sales - Business Development
Event Production And Design
Author
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Leaning out onto the edge of what is achievable strongly influences my passions to deliver value.
Bang on the bow of any ship with a hammer. You'll hear the ring a football field away at the stern.
How each individual contributes and interacts in accomplishing team goals
is the critical difference when successfully navigating the ship across challenging waters.
I believe in accomplishing missions with kindness, clarity and relentless persistence of the goal.
I prefer to employ the Functional Specification method of managing project deliverables.
Applying old school HP style of MBO/MBWA/MBCI methods when managing individuals
and the Hoshin method of managing multiple strategic teams.
Accomplishments
Please Click On Each Logo Below To Display Achievements In Detail
experience TimelinE
The privilege of my career has been enjoying the craft of developing successful value chains that well-service stakeholder needs.
Team efforts driving towards focused deliverables, when carefully matched to human needs, help make real life come out better.
2022 - Current
Sorenson Design Group
Chief Executive Officer | Founder
Advanced digital marketing automations with social media integration. Focusing on high-performance COCA (cost of customer acquisition) models. Leveraging each sales channel's unique strengths to maximize environment profitability.
2016 - 2021
Credit iQ
Chief Technology Officer
Comprehensively refreshed all company IT systems. Developed numerous sales automations with all lead-gen touch-points heat-mapped directly to prospect and client contact CRM records.
2014 - Current
The Gentleman's Almanac
Author
Passion project to give back a little. Live event and online workshop series with the goal of enhancing the integrity of men's relationships within American culture.
2013 - 2015
Premier Genamerica
National Sales Manager | Channels
Developed, sourced, priced, qualified, and launched eleven new LFP media products to reseller channels. Created robust retail MARCOM. Established the company's first comprehensive CRM.
2003 - 2014
Venue Genius
Chief Executive Officer | Founder
Personally developed and self-funded an enterprise SaaS for event management with 360,000 lines of rock-solid code. Now rebranded as the dominant CRM within a major event production market:
modernlifestyle.co
2002 - 2012
Epson America
Regional Sales Manager | Channels US West
Attained 10% worldwide Epson LFP sales. Responsible $350K/YR discretionary market dev budget. Maximized growth via channel management, reseller development.
1997 - Current
Bliss Events
Chief Executive Officer | Founder
Produced hundreds of well-known high-end lifestyle events. Establishing iconic brands, successful event production and promotion models, creating high-loyalty attendee sub-cultures.
1983 - 2001
Hewlett-Packard
Regional Sales Manager | Channels US West
Personally negotiated the largest commercial purchase contract in the history of Hewlett-Packard.
Top Sales Rep in the world (all disciplines) with Hewlett-Packard for one year. Top three for two years.
1982 - 1985
Intelligence Amplification Tech
Founder
IAT - Created an early yet fully functional CRM software platform for retail telemarketing sales, named Brokers Notebook. Beginning a lifelong love of sales automation tools.
1982 - 1983
Dean Witter Reynolds
Retail Stock Broker
Youngest Series 7 broker with the company at the time. Extensive cold calling. Fascinated with the brokers who were implementing early computer trading.
1979 - 1982
Golden Gate University
BA Management and BS Political Science
Student Association President
Editor University Newspaper
Yacht Club Founder
1985 - 1987
Parsons Racing
Founder
Created a Trans Am racing team from scratch. Solicited and acquired funding, built two cars, raced two seasons.
CONTACT
Please feel free to reach out to me, trusting that my skills will bring value to the success of your team.
702.371.5856